About Project Pink
Making pink a pretty colour again
The colour pink is fun, it is vibrant, it is bright and it has long been associated with the fight against breast cancer. BUT, there is nothing pretty about breast cancer, it does not deserve to be associated with such a great colour; that is why Project Pink is out for revenge on the disease that affects so many families in Australia, to make pink just a pretty colour again.
The annual breast cancer fundraiser is an initiative of the PA Research Foundation with partners Australian Leisure and Hospitality Group (ALH), Network Ten, Aveo Group and Stellarossa Coffee Stores.
Every year 2,500 Australian women lose their battle with breast cancer – that's seven women a day, making it the second most common cause of cancer-related death. Funds raised for the campaign will support revolutionary breast cancer research projects for scientists like the PA's Dr Fiona Simpson. Click here to read about the life-saving research that this Project is working hard to fund...
To make 'pink' just a pretty colour again and to help stop breast cancer visit one of the Australian Leisure and Hospitality venues or participate by hosting your own Project Pink event or simply make a donation today, it could save the life of someone you love.
This very special fundraising campaign is made possible by the 125 Australian Leisure and Hospitality venues in Queensland who raise funds during the months of May and June for breast cancer research at the PA. They have come so far over the last few years in supporting women in the fight against breast cancer, many lives have been saved but for some there is still a long way to go...
Your support of this campaign by visiting your local participating ALH venue is vital for us to continue to make ground in the fight against this disease. Please help us continue to fight for all the women in our lives.
There are many ways to get involved in supporting Project Pink.